The advocates think that by putting “humane” in front of terms like “management,” “fertility control,” “outcomes” and “alternatives to helicopters” you’ll think they’re a voice for wild horses.
Similarly, if they put “humanely” in front of “reducing the herd size,” you’ll agree with them that not only is getting rid of wild horses acceptable, it’s the right thing to do and you should be paying for it.

The ranchers couldn’t have asked for a better bunch of hucksters.
