On Day 2 of the WHBAB meeting in Boise (07/10/19), one of the Board members asked “If I were to take a couple of these horses, is that $2,000 taxable income? Or how is it viewed by the IRS?” Answer: “It is taxable.”
Depending on your location, the state may want a piece of the action too.
Financial incentives shift the motivation from intrinsic to extrinsic: Do it for the money.
Then, when the reward goes away, so does the behavior.