Ask for more than you can achieve.
Give your idea a nice name that masks your true intent.
Use the media and educational tools to inculcate your view in the public.
Develop your own lexicon, redefine words, keep pounding those words into the psyche.
Attack your opponents not on logic or facts, but by name-calling and emotion.
Don’t concede until you’ve moved the marker a little closer to your goal.
Reset the measures so the new position is considered normal.
Refer to adherents of the old position as extremists.
Never, ever give up or stop pushing.
