The advocates lecture us about family and freedom, yet wherever they’re involved the mares are barren, the herds are shrinking and the ranchers are winning.
The same pattern appears in the general population, which grew just 7.4% between 2010 and 2020, and apparently Nabisco has noticed.
In 2016, a family-size box of graham crackers contained six packs of nine crackers and weighed 28.8 ounces.
Later that year, the company trimmed the size to 25.6 ounces and reduced the count to eight crackers per pack.
Now the company is rolling out the new and improved version, which consists of four packs of nine.
If it was shrinkflation, the change would be small to evade detection by consumers.
But in this case the change is large and obvious.
What does it say about our culture and the direction we’re heading?
Western Horse Watchers Association 