Imagine the tedium day after day assuring your supporters that you care about wild horses while you’re telling the bureaucrats you’re getting rid of them.
The dissonance would overwhelm a normal person but we’re not talking about normal persons, we’re talking about the advocates.
If you keep referring to ovary-killing pesticides as humane fertility control, your donors might get wise.
If you keep referring to animals you’re trying to eradicate as “cherished” your followers might catch on.
Western Horse Watchers has the answer: A randomly generated term from an Excel spreadsheet to put in your reports, guest columns, news flashes and action alerts.
Cherished today, treasured tomorrow, majestic the next day. There’s no pattern, no predictability.
Keep in mind that random means some terms may repeat while others go through dry spells.
RELATED: Foal-Free Friday, Surveying the Adjectives Edition.
Western Horse Watchers Association 