The advocates have their own vocabulary to conceal their true intentions and loyalties while separating you from your money.
| What they say | What they mean |
|---|---|
| Better way | Snuff out new life, let older horses die |
| Bridging the divide | Collaborating with ranchers |
| Cherished/beloved/innocent/treasured wild horses | Pests |
| Conservation | Eradication |
| Fertility control vaccine | Ovary-killing pesticide |
| Healthy horses on healthy rangelands | Ranching superiority |
| Humane management | Nonmotorized removal |
| In-the-wild management | Mass sterilization |
| Injection site reactions | Injuries and infections |
| Keeping them in balance with their environment | We want the ranchers to win |
| Mares living longer | Abnormal sex ratios |
| Minimally invasive management solutions | Massive human involvement |
| Power our work | Help us buy pesticides |
| Protecting them from removal | Getting rid of them with PZP |
| Protecting wildlife | We like hunters too |
| Self-boosting | Sterile |
| Self-sustaining populations | Birth rates determined by advocates |
| Shifting the future of wild horse management | Replace motorized removal with mass sterilization |
| Stay wild | Stay barren |
| Wild horse families | Barren mares, confused stallions |
| Don’t pay attention to what they say… | Pay attention to what they do |
Last updated 06-08-25.
Western Horse Watchers Association 